Uncategorized

The Best Audience Data For Middle East Now Available On MediaMath

We’re excited to share that Effective Measure data is now available on digital media buying company MediaMath through their programmatic platform. Through our data co-operative program, emPower, we’ve partnered with hundreds of local websites in the Middle East and Africa. Through these partnerships, we’ve built powerful local audience segments for advertisers. For interviews with Effective Measure,…

Read More

UAE Insight – September 2016

Interested in the United Arab Emirates? September’s UAE Insight report includes demographic data of the region’s online users, and features on the best websites for the business and technology industries.

Read More

KSA Insights Report – August 2016

  The latest research from Effective Measure on the KSA online market, utilising the insights we collect from hundreds of local measured websites and over 130,000 declared demographic profiles from KSA online browsers. You can download this report for free here.

Read More

Effective Measure Publisher Profile – September 2016

    Tajaddin Abdul Haq, Editor-in-Chief, Erem News Network   Tell us briefly about yourself and the digital media you represent.   My name, Tajaddin Abdul Haq, has been associated with media for more than forty years, during which I worked in different traditional journalism forms, namely print, audio, and visual press.   I also…

Read More

Effective Measure Publisher Profile – August 2016

Tell us briefly about yourself and the digital media property you represent.  IAS Media is one of the largest and oldest international media representative company here in the middle East.  It commenced its operations in UAE back in 1991, and this is its 25th year of service.  IAS Media’s specializes in  all media verticals.  The…

Read More

Effective Measure Publisher Profile – August 2016

Kevin Ferguson, CEO, Highbury Safika Media     Tell us briefly about yourself and the digital media property you represent.   HSM’s multimedia business has evolved from a publishing media house for the past two decades primarily focused on magazine publishing, with an emphasis on customer publishing that also expanded into consumer magazines. The business…

Read More

Effective Measure Publisher Profile – July 2016

Ryan Sessel, CEO, Velocity Media Tell us briefly about yourself and the digital media property you represent.  My name is Ryan Sessel and I am the CEO of Velocity Media. I am a chartered accountant by qualification but a globetrotting adventurer by nature. Post-qualification, I went gallivanting around the world on a life-defining trip that lead…

Read More

Reflections and Projections with Effective Measure

Johannesburg – 13 June 2016: It has been a significant year for Effective Measure. As the leading digital audience data provider across Africa and the Middle East, Effective Measure is dedicated to offering publishers gold standard audience measurement and commercial value. In March 2016, Effective Measure was acquired by Insiight, which saw the founders of the business move…

Read More

South Africa eCommerce Report – June 2016

The South Africa eCommerce Report June 2016 is brought to you by Visa. The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers: Demographic profiles of South African online shoppers and non-online shoppers Internet usage and…

Read More

Touchdown for Goal.com!

The last three years have seen momentous growth for Africa’s biggest online Publisher Goal.com. Digital expansion in Africa’s key markets continues to be driven by the explosive consumer growth in volume and duration of time spent online. There are currently 5 local Goal editions in Africa – namely Nigeria, Ghana, Kenya, South Africa and Tanzania. According to…

Read More

Effective Measure Launches Partnerships Through the African Region

Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market. Kenya, Nigera and Ghana are developing into primary African nations to watch for digital adoption and usage, with urban based internet penetration on the rise. According to Internet World…

Read More

Effective Measure Publisher Profile – April 2016

Joseph Pilate Ngwenya, Digital Advertising Manager, Sharenet (Pty) Ltd. Tell us briefly about yourself and the digital media property you represent.  My name is Joseph Pilate Ngwenya, I have been in the media/advertising sales space for a period spanning almost 20 years. Having started my career in print publishing, then moving to radio/TV and subsequently…

Read More