Industry Insights

Where is the smartphone now: key mobile usage trends in MENA

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone. Effective Measure has just released its Mobile in MENA Report for 2017 and the results indicate that an increasing number of people in MENA are holding their lives in the palms of their hands (literally). 

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Where is the smartphone now: key mobile usage trends in South Africa

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone. Effective Measure has just released its Mobile in South Africa Report for 2017 and the results indicate that increasing numbers of South Africans are holding their lives in the palms of their hands (literally). 

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What advertisers can do to combat ad blocking

Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertisers to proactively combat ad blocking.

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How people are consuming news in the GCC

What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.

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Publisher Snapshot: Khaleej Times

Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.

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Publisher Profile: Rinnoo

We speak to Rinnoo, the most accurate bilingual places directory in the Middle East about what they’re doing in terms of advertising in our latest publisher profile.

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Top Business Sites in South Africa – January 2017

South African Minister of Finance Pravin Gordhan delivered the South African National Budget Speech for 2017 this week. This event attracts plenty of press and advertiser involvement annually, so here are the top business sites in South Africa for last month. 

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Publisher Profile: Mawdoo3

We speak to the world’s largest Arabic site, Mawdoo3.com, and find out what the biggest challenges are facing the Arab world and their plans for the next 12 months.

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