Company Updates

Update to our Terms of Service and Privacy Policy

Since launching in October 2015, the emPower data co-operative has been growing rapidly. We onboard new publishers every week, and the quality of data we provide to advertisers has earned us a reputation as the best local audience data pool in the MENA region.   With this in mind, we made a few changes to…

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Greg Mason Appointed as South Africa Country Manager

Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 2 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

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Greg Mason Appointed as South Africa Country Manager

Johannesburg, South Africa – 30 November, 2016: Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager – South Africa as of 3 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves…

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ABC South Africa Partnership Ensures Digital Measurement Credibility

As of 1 January 2016, Effective Measure, a leading provider of digital audience, brand, and measurement solutions, and the Audit Bureau of Circulations (ABC) of South Africa have been working together to give media owners the ability to rubber stamp and certify their digital statistics.

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Eskimi implements Effective Measure for transparent social network metrics

26 September, Cape Town, South Africa – Eskimi has started working with global measurement company Effective Measure to deliver transparent and quality metrics to advertisement partners. All Eskimi media clients and partners will be able to access the Effective Measure Dashboard to analyse statistics on Eskimi mobile web version usage.

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Effective Measure launches deeper audience profiling offering

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Effective Measure (EM) and the IAB SA have launched EM Xtra, a range of services outside the core measurement products. These new offerings to the South African market provide deeper audience profiling…

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Effective Measure partners with Google to launch brand new data solution “emPower”

Dubai, UAE – 28 February, 2016: Effective Measure is pleased to announce that emPower audience data segments is now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership will allow advertisers, agencies and trading desks to accurately target specific audiences when purchasing inventory through DoubleClick’s…

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