South Africa Online – October 2017

Find out everything you need to know about internet consumption in South Africa last month – including what their audience looks like, how they live and where they spend their time online – in our latest South Africa Online October 2017 infographic. *UPDATE 09/11/17: Please note that when this graphic was originally posted, some of the…

Read More

The Best Audience Data For Middle East Now Available On MediaMath

We’re excited to share that Effective Measure data is now available on digital media buying company MediaMath through their programmatic platform. Through our data co-operative program, emPower, we’ve partnered with hundreds of local websites in the Middle East and Africa. Through these partnerships, we’ve built powerful local audience segments for advertisers. For interviews with Effective Measure,…

Read More

South Africa Online – September 2017

Find out everything you need to know about internet consumption in South Africa last month – including what their audience looks like, how they live and where they spend their time online – in our latest South Africa Online September 2017 infographic.

Read More

KSA Online – September 2017

Find out everything you need to know about internet consumption in the Kingdom of Saudi Arabia last month – including what their audience looks like, how they live and where they spend their time online – in our latest KSA Online September 2017 infographic.

Read More

South Africa Ecommerce 2017 Report

The South Africa Ecommerce 2017 Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans.

Read More

Lebanon Online – August 2017

Find out everything you need to know about internet consumption in Lebanon last month – including what their audience looks like, how they live and where they spend their time online – in our latest Lebanon Online August 2017 infographic.

Read More

KSA Online – August 2017

Find out everything you need to know about internet consumption in the Kingdom of Saudi Arabia last month – including what their audience looks like, how they live and where they spend their time online – in our latest KSA Online August 2017 infographic.

Read More

UAE Online – August 2017

Find out everything you need to know about internet consumption in the UAE last month – including what their audience looks like, how they live and where they spend their time online – in our latest UAE Online August 2017 infographic.

Read More

South Africa Online – August 2017

Find out everything you need to know about internet consumption in South Africa last month – including what their audience looks like, how they live and where they spend their time online – in our latest South Africa Online August 2017 infographic.

Read More

Where is the smartphone now: key mobile usage trends in MENA

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone. Effective Measure has just released its Mobile in MENA Report for 2017 and the results indicate that an increasing number of people in MENA are holding their lives in the palms of their hands (literally). 

Read More

KSA Online – July 2017

Find out everything you need to know about internet consumption in the Kingdom of Saudi Arabia last month – including what their audience looks like, how they live and where they spend their time online – in our latest KSA Online July 2017 infographic.

Read More

Egypt Online – July 2017

Find out everything you need to know about internet consumption in Egypt last month – including what their audience looks like, how they live and where they spend their time online – in our latest Egypt Online July 2017 infographic.

Read More

South Africa Online – July 2017

Find out everything you need to know about internet consumption in South Africa last month – including what their audience looks like, how they live and where they spend their time online – in our latest South Africa Online July 2017 infographic.

Read More