Privacy Principles and Acceptance

Your trust and confidence is important to us. Effective Measures (“we” “us” “our”) conducts business under the principles disclosed in this Privacy and Personal Information Policy (“policy”). If you do not agree with anything in this policy, you may not complete any survey and must immediately opt out of any services we offer. You may not participate in our survey(s) or access any of our services if you are younger than 18 years old; or do not have legal capacity to conclude legally binding contracts. By completing a survey or accessing our services, you have accepted this policy. You are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.

Change

We may change this policy from time to time and without notice. If we change this policy, we will publish those changes on our gateway pop-up disclaimer. For more information about this, please email us at info@effectivemeasure.com.

Effective Measure Acts as an Agent for our Customers

Effective Measure acts as an Agent for each of its customers, in that it provides its services primarily for the benefit of the customer. Each of our customers uses Effective Measure to understand more about the visitors to its websites; in this way, our customers can provide online advertisers with third party independent statistics that help demonstrate their site audience. This information may include search engine referral, affiliate referrals, traffic driven by banner ads or other online promotions, how visitors navigate around the site, the most popular websites or sections. We also collect certain technical information, such as information relating to a browser version and operating system. We aggregate all of the usage information from our customer’s websites into a benchmarking solution that demonstrates their metrics to advertisers and other interested parties. We do, however, reserve a limited right to disclose any information we collect if required by law or valid order of a court or other governmental authority. We also reserve the right to disclose any information to third parties. However, such disclosures will take place with discretion that is commensurate to the sensitivity of that information. We generally collect anonymous usage information from websites which are registered on our system. These websites participate in Effective Measure by placing a small piece of tracking code on each of their webpages.

Our Customers’ Use of Effective Measure

We ask each of our customers to abide by all applicable laws, rules and regulations, as we promise our customers that we will do ourselves. We try to ensure our customers are fully compliant with all applicable laws by concluding a Processing Agreement with them. We also recommend that each customer obtain all necessary consents from visitors to its web site(s), post an online privacy policy that provides each visitor with notice of its information collection and use practices (including the customer’s use of Effective Measure), and provide a link to the Effective Measure privacy policy.

Use of Cookies and Other Information Collection Methods

In providing Effective Measure’s services to its customers, it is Effective Measure’s policy to use cookies for more accurate traffic analysis. The combination of information stored in cookies does not include personal information such as name, age, phone number, e-mail address or mailing address. Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies. Effective Measure customers use JavaScript tracking code provided by Effective Measure to track information about their web site visitors’ activity. This code contacts Effective Measure’s servers and receives a response. From time to time we may also administer random interactive pop-up surveys to some users of our customers Web sites while they are visiting those web sites. These surveys collect additional information. Your participation in a survey is always voluntary, and you therefore have a choice as to whether or not to provide the requested survey information. We use the information collected in the survey, in conjunction with information gathered through our cookies and code, in order to provide our customers with an even more detailed understanding of their Internet audience. In some limited circumstances, some voluntarily provided personal information may be captured; for example, when an, email address, name, surname, age, gender profile or telephone number is incorporated into a survey, or when the respondent has opted into possible follow up research. This information may be shared with overseas entities or customers who in turn have agreed to adhere to this policy. Effective Measure will in some occasions make available to third parties such as research and or marketing companies anonymised cookie information.

Links to Other Web Sites

Our web site contains links to information on other web sites. We do not have any control over these other web sites, and therefore we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. This policy does not govern those sites, and if you have questions about how a site uses your information, consult that site’s privacy statement.

Security

We protect your information in the manner specified in this policy. Generally, we use computer safeguards such as firewalls and data encryption to protect personal information and we enforce physical access controls to our buildings and files. We authorise access to personal information only for those employees who require it to fulfil their job responsibilities. Our hosting companies will host our website and related measurement services in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorise access to personal information only for those employees who require it to fulfil their job responsibilities.

Personal Information Security

We are legally obliged to provide adequate protection for the Personal Information we hold and to stop unauthorised access and use of personal information. We will, on an on-going basis, continue to review our security controls and related processes to ensure that your Personal Information is secure.

Our security policies and procedures cover:

Acceptable usage of personal information, Access to personal information, Computer and network security, Governance and regulatory issues, Investigating and reacting to security incidents, Monitoring access and usage of personal information, Physical security, Retention and disposal of information, Secure communications, Security in contracting out activities or functions.

Information Security Procedures:

We protect and manage information that we hold about you, We make use of electronic and computer safeguards such as firewalls and data encryption, We have physical and electronic access control to our buildings, We only authorise access to information to those employees who require it to fulfill their designated responsibilities, We are committed to appropriate technical and other security measures in line with acceptable industry standards to safeguard your information.

Accurate and up to date

We will try to keep the personal information we collect as accurate, complete and up to date as is necessary for the purposes explicitly defined in this policy. From time to time we will request you to update your personal information. You are able to review or update any personal information that we hold on you by accessing your account by emailing us or by phoning us. Please note that in order to better protect you and safeguard your personal information, we take steps to verify your identity before granting you access to your account or making any corrections to your personal information.

Opting Out

As a visitor to any of our customers’ sites, you can deactivate our customers’ abilities to analyse your web browsing behaviour, which will universally deactivate this ability on all customer sites (including the Effective Measure web sites) currently using our services. To opt out of receiving tracking cookies for all sites using Effective Measure, you will need to accept a cookie indicating your choice to do so. Alternatively, browser extensions to supresss most measurement and ad tracking will will usually opt you out of Effective Measure and this method is recommended for those who delete their cookies but wish to remain opted out from our data collection services. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your personal information from the databases of our affiliates with which we have already shared it. Please visit our opt out pop-up disclaimer or website for more information: http://www.effectivemeasure.com/opt-out.

Privacy Policy For Effective Measure And Customer Website(s)

In this policy we provide detailed information on when and why we collect personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure. We use Google Analytics to help us analyse how visitors use our own companies website. Among other things, Google Analytics uses cookies to collect information about the number of visitors to the site, the webpage that referred visitors to the site, and the pages that visitors view within the site. For more info on Google Analytics’ privacy policy please refer directly to Google Analytics policy. Furthermore, in a completely automated process, computers process information and personal information and potentially profile-match it to adverts or related information. We may share personal information with advertisers, unless you specifically prohibit us from doing so by contacting us directly. Advertisers receive a record of the total number of impressions and clicks for each advert. If you click on a link, we may send a referring URL to an advertiser identifying that a customer is visiting from a website. Once you are on the advertiser’s website however, the advertiser is able to collect your personal information.

Collection and Use of Personal Information

Effective Measure collects anonymous, aggregate statistics. For example, we do not tie a specific visit to a specific IP address. You can browse customer web site(s) without giving us any personal information. We use our own surveys and customers to analyse traffic in order to understand our customers’ and visitors’ needs and to continually improve our site for them. Effective Measure collects anonymous, aggregate statistics.

Disclosure of Personal Information

In some instances we rely on our channel partners to fulfil product trials and information requests, and provide customers and prospective customers with information about Effective Measure and its solutions. To do this, we may pass your information to them for that purpose and they are prohibited from using that information for any other purpose. We sometimes hire vendor companies to provide limited services on our behalf, including packaging, mailing and delivering items, sending postal mail, providing technical support, and processing event registrations. In addition, we may use third party information or technology in our products and disclose customer information to such third parties solely for the purposes of fulfilment, support, or audit by such third parties. We may also license/transfer or sell-off our technology to third parties, and in connection with such transitions, we may disclose customer information to the transferee. If you require further information on the channel partners, vendor companies or third parties to whom your information may have been passed to please contact info@effectivemeasure.com. We may also disclose your personal information if such action is necessary in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of our business and/or the business of our subsidiaries or to (1) conform to legal requirements or comply with legal process served on us or a related web site; (2) protect and defend our rights, property and this web site; (3) enforce our agreements with you, or (4) act in urgent circumstances to protect personal safety or the public. 

Retention Period

We will retain your personal information for the period necessary to fulfil the purposes outlined in this policy unless a longer retention period is required or allowed by law.

Cross-Border Transfer

For Users: Your personal information may be stored and processed in any country where we have facilities, and by using a site you consent to the transfer of information to countries outside of your country of residence, which may have different information protection rules than in your country. For Effective Measure Customers: Any customer using Effective Measure’s services outside the Republic of South Africa must ensure they comply with the Processing Agreement concluded separately.

Employees

We may need to disclose personal information to our employees that require the personal information to do their jobs.

Successors

If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.

What are Cookies?

A cookie is a small text file containing information that a web site transfers to your computer’s hard disk for record-keeping purposes. Cookies allow a web server to transfer information to a computer for record keeping and other purposes. These cookies are used for security purposes, to facilitate navigation, to display information more effectively, and to better serve you with more tailored information, as well as for online tracking purposes. We may also use cookies to gather statistical information about the usage of the site in order to provide feedback on the design and functionality, to understand how users use the site, and to assist with resolving questions regarding the site. A cookie cannot give us access to your computer or to information beyond what you provide to us. Most web browsers automatically accept cookies. Consult your browser’s manual or online help if you want information on restricting or disabling the browser’s handling of cookies. If you disable cookies, you can still view the publicly available information on our web site.

Unsubscribing From Effective Measure Communications and Newsletters

To unsubscribe from Effective Measure Communications and Product and Service Announcements, please email info@effectivemeasure.com.

Your Consent

We reiterate that by using our web site, you consent to the collection and use of the information you provide to us as outlined in this policy. This policy was last updated May 13, 2016.