With unique measurement and demographic technology, Effective Measure gives you more representative, accurate and continually evolving audience profile.
- Generate site, publisher and category specific search keyword and phrase reports, enabling you and your clients to understand visitor intent.
- Understand the new breed of wireless content consumers, delivered along side industry standard metrics.
- Gain unrivaled insight into web, mobile and console usage across all publishers & websites, including full support for IFABC and IAB metrics and their definitions.
- Get insight into the user journey amongst publishers and websites, discover the trends that can give your clients an advantage.
- Instant ClickStream analysis lets you understand the user journey and usage patterns among publishers, websites and site content areas. Instantly understand shifts in the audience for publishers and websites over any time period.
- Deliver Reports that Speak to Your Clients Goals and save time by automating report generation.
- Simply drag and drop data onto the work space and organise it to suit your clients reporting needs. Build a report once, from scratch or a template, then either schedule or run the report on demand.
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
Such data is in high demand by advertising agencies and media buyers, who need to compare the relative qualities of different sites before allocating online advertising spending.
Tom Gara - The National
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
Effective Measure can help you
Our data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers.
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