Effective Measure is working with leading publishers and advertisers to facilate the Asia Pacific Regions first accurate and accountable online audience measurement solution.
Moving beyond merely measuring Unique Browsers and Page Impressions, our market leading solution enables advertisers and publishers to track unique users (not just computers) and moves beyond error prone exclusively cookie based measurement.
The local market now has access to accurate, large sample sized, demographic data.
As well as Mobile, Console and handheld usage statistics, coupled with friendly, easy to use interface that is flexible enough to answer the questions leading advertisers are asking.
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
Such data is in high demand by advertising agencies and media buyers, who need to compare the relative qualities of different sites before allocating online advertising spending.
Tom Gara - The National
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
Effective Measure can help you
Our data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers.
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