Effective Measure delivered the Middle East's first Audience Measurement Platform.
Effective Measure provides the Middle East with a transparent system for advertisers and publishers that will fuel online advertising spending and growth.
Region News
August
Males dominate Middle East visitors to the worldwide web
10/09/08 - Business 24
The sheer scale of measurement that Effective Measure are now undertaking in the Middle East makes it the most comprehensive and accurate tool for assessing internet users in the region.
When the cookie crumbles
12/09/08 - Research Magazine
Research contacted Effective Measure's chief privacy officer Roger Kermode to find out more about the company's new solution and gauge his views on where the privacy debate is heading.
September
Effective Measure delivers first audience measurement tool in Middle East
04/09/09 - AME Info
Effective Measure's solution uses patent-pending Digital Helix technology to overcome issues with cookie deletion and unique visitor audience calculation and is significantly more cost effective than current market research tools.
New measurement system will help online businesses bring in revenue
18/09/09 - The National
Launched today in Dubai, the Effective Measure system will give advertisers a clearer picture of who is visiting a given website rather than other services...
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
Such data is in high demand by advertising agencies and media buyers, who need to compare the relative qualities of different sites before allocating online advertising spending.
Tom Gara - The National
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
Effective Measure can help you
Our data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers.
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