Together with Roy Morgan Research, Effective Measure is bringing a new level of cross media accountability and insight to the Australian market.
Roy Morgan Research – the ‘gold standard’ in market research in Australia and Effective Measure International – the industry standard in online audience measurement in MENA and South East Asia, have created a strategic partnership which will see them working together to develop a totally new internet measurement methodology and system.
Targeted at product suppliers, retailers, publisher and advertising agencies, the new offering will incorporate Effective Measure International technology with the power and depth of Roy Morgan Single Source.
“The launch of our joint venture offering will herald a new era of web measurement and understanding in Australia, offering a completely unbiased and accurate picture of internet usage. Effective Measure International is the leading provider of internet measurement in South East Asia and we are the ‘gold-standard’ for consumer profiling in Australia. Our hybrid internet measurement system will set a new standard in internet measurement.” -Michele Levine, Roy Morgan Research CEO
The product development partnership reflects our shared commitment to supply transparent, 360o views of Australians in their online and offline behaviour and activity.
Over the next few months the Roy Morgan Research, Effective Measure International partnership will be working closely with existing customers to shape this new offering, ensuring that it meets the needs of all the different stakeholders in the marketplace.
“This exciting new partnership is the culmination of many months of productive and continued discussions with key players within the industry. It heralds an exciting new chapter in understanding how consumers engage with digital content, their behaviour both online and offline through the power of Single Source and will offer publishers unique insight into their digital audience. For the very first time, Advertisers will have access to detailed demographic, lifestyle and attitudinal information across all online properties in Australia, offering reliable and exciting insights into how best they can reach their target audience.” - James Robertson, Effective Measure International Founder and SVP Market Development.
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
After years of little or no reliable research in the region Effective Measure is delivering a solution into the fastest developing medium that gives planners and clients a real opportunity to fine tune their digital plans and drive transparency in the region
Mark Butterfield - Media Director, Middle East, North Africa, Turkey & Unica Unilever
By allowing for more accurate data on specific audience reach, we reduce wastage, are able to justify online channel selection far more rigorously, and, in the longer term, it will help the market grow by allowing the best performing sites to establish a premium on their own audience. Effective Measure definitely seems to do what it says on the tin and we look forward seeing it roll out here.
Nick License – Thailand MD Neo@Ogilvy
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
Effective Measure's entry into the marketplace shall help create an environment whereby monitoring, accountability and hence measurement of ROI shall become the norm and probably the first of its kind in the region across media
Chareeka Jolly, Marketing Communications MEA-DM & GCC, Kraft
We know audience measurement is very important. It's a key for digital media growth. Some of our advertiser clients are even asking for this, but so far the large global players have not come into the market, which makes it harder for us to justify a larger percentage of budgets. We would support Effective Measure.
Siwat Chawareewong. MD Mindshare Interaction
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
The effective Measure tool is different from the current tools on the market as they provide additional information on demographics that allow for our planners to more accurately target the specific audience that our advertisers are looking for. It would be great to have a single source standard in that would give our clients more comfort when spending money online.
Supaporn Jangcharoen – Associate Director – Zed Digital
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
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