We help publishers generate more revenue

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Put your audience in front of more advertisers and agencies.

Effective Measure integrates media metrics, customer demographics, psychographics and life stage data into one easy to use, intuitive dashboard.

Increase the value of your international audience through better monetisation.

Effective Measure operates in the Middle East, Africa and Asia Pacific. With this vast local presence we can help you boost revenue across untapped markets via our emPower data products.

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Create new revenue streams with audience extension & exchanges.

Simply opt-in to the emPower data co-op and generate new revenue, tag your site and receive payments based on the data usage. The larger your data contribution, the larger your return.

tailored to suit your business

Effective Measure works with over 1500 clients and partners ranging from small startups all the way through multi billion dollar global leaders.

Havas supports publishers to opt-in to Effective Measure's data contribution model. It's a win-win for both Publisher and Client. Publishers will receive extra revenue, and Clients will benefit from more targeted programmatic campaigns.

The OmnicomMedia Group has a significant pipeline of audience buying opportunities that we can action immediately with a third party data source meaning that the sooner publishers agree to Opting in to Effective Measure's emPower Attribution Program, the sooner we can work with EM to generate revenues back to the publishers

We spent the last couple of months successfully testing EM data. It’s quite apparent that having access to this data not only improves the targeting/ROI but most importantly enables us to spend a lot more on LOCAL inventory.

We support any initiative to build a market-wide approach which will be implemented with local publishers. Utilising 3rd party publisher data will be a best practice in the near future and will drive further growth of the programmatic ecosystem as well as Opening up a new revenue stream for publishers.

get started today!

Getting started with Effective Measure is hassle free start your free trial today!

Start your trial today

Setup an account

Accounts range from basic free accounts all the way up to enterprise accounts with data integrations and 24/7 support.

Tag your assets

Whether its a website, ad creative, mobile app or video player, we have a way of collecting data.

Access your data

Via dashboards, data integrations, API's or one of our many partners, your effective measure data can be put to work.

Engage with your audience

Observe their behaviour, get their opinions and reach them with relevant and engaging messages.

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