Privacy Policy

Privacy Principles
Your trust and confidence is important to us, Effective Measure conducts its business under the following privacy principles:

Effective Measure Acts as an Agent for our Customers
Effective Measure acts as an Agent for each of our Customers, in that we provide our services solely for the benefit of the customer. Each of our customers uses Effective Measure to understand more about the visitors to its web sites; in this way, our customers can provide online advertisers with third party independent statistics that help demonstrate their site audience. This data may include search engine referral, affiliate referrals, traffic driven by banner ads or other online promotions, how visitors navigate around the site, the most popular websites or sections.

We also collect certain technical information, such as the browser version and operating system. We aggregate all of the usage data from our customers websites into a Benchmarking solution that demonstrates their metrics to advertisers and other interested parties. We do, however, reserve a limited right to disclose any data we collect if required by law or valid order of a court or other governmental authority.

We only collect anonymous usage data from safe websites which are registered on our system. These websites parrticipate in Effective Measure by placing a small piece of tracking code on each of their webpages. To see more information on this, please visit the following link.

Our Customers’ Use of Effective Measure
We ask each of our customers to abide by all applicable laws, rules and regulations, as we promise our customers that we will do ourselves. We also recommend that each customer obtain all necessary consents from visitors to its web site(s), post an online privacy policy that provides each visitor with notice of its data collection and use practices (including the customer’s use of Effective Measure), and provide a link to the Effective Measure privacy policy.

Use of Cookies and Other Data Collection Methods
In providing Effective Measure to our customers, it is Effective Measure’s policy to use cookies and Rich Internet Applications (RIA) only for more accurate traffic analysis. The combination of information does not include personal data such as name, age, phone number, e-mail address or mailing address. Most browsers are initially set up to accept cookies.

If you would prefer, you can set your browser to reject cookies.

In two specific cases, 1) When a visitor opts in to complete a demographic survey or 2) when they elect to Opt Out of measurement, Effective Measure will utilise a Local Shared Object (a “Flash cookie”) to help identify the users preference and ensure compliance with Opt Outs and privacy wishes. You can clear out or completely disable your local shared object by visiting this page.

Effective Measure customers use JavaScript tracking code provided by Effective Measure to track information about their web site visitors’ activity. This code contacts Effective Measure’s servers and receives a response.

From time to time we may also administer random “interactive pop-up” surveys to some users of our customers Web sites while they are visiting those web sites. These surveys request additional demographic, non-personally identifiable information. Your participation in a survey is always voluntary, and you therefore have a choice as to whether or not to provide the requested survey information. We use the information collected in the survey, in conjunction with information gathered through our cookies and code, in order to provide our customers with an even more detailed understanding of their Internet audience.

The technology used by Effective Measure is not intended to collect personally identifiable information. In some limited circumstances, however, some voluntary personally identifiable may be captured—when, for example, personal information such as an email address or telephone number is incorporated into a survey for the awarding of a prize draw or opt-in agreed follow up research.

Effective Measure does NOT use personally identifiable information inadvertently captured in this manner, nor will we ever share any of this personally identifiable information with our customers. Your personally identifiable information will NEVER be used by Effective Measure to advertise, promote or market third party goods or services to you.

Opting Out
As a visitor to any of our customers’ sites, you can deactivate our customers’ abilities to analyse your web browsing behavior, which will universally deactivate this ability on all customer sites (including the Effective Measure web sites) currently using our services. To opt out of receiving tracking cookies for all sites using Effective Measure, you will need to accept a cookie indicating your choice to do so.

Please visit our opt out page for more information.

Privacy Policy For Effective Measure Website
Effective Measure is committed to maintaining the trust and confidence of our customers and visitors to our web site. In particular, we want you to know that we are not in the business of selling or renting individuals’ personal data to other companies for marketing purposes. In this Privacy Policy we provide detailed information on when and why we collect personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

Collection and Use of Personal Information
Effective Measure collects only anonymous, aggregate statistics. For example, we do not tie a specific visit to a specific IP address.

In general, you can browse our web site without giving us any personal information. We use our own product, Effective Measure, to analyse traffic to this web site in order to understand our customers’ and visitors’ needs and to continually improve our site for them. Effective Measure collects only anonymous, aggregate statistics. For more information, see Privacy Statement for Visitors to Sites Tracked by Effective Measure.

Other activities on our site require you to be registered-for example, to request an Effective Measure Account. As part of the registration process, we ask you to provide additional personal information. We use that information for several purposes: to register your company and websites for inclusion in our Service if you so request; to fulfill your request; to contact you if we need to obtain or provide additional information; to verify the accuracy of our records; or to contact you regarding customer satisfaction surveys.

Disclosure of Personal Information
In some instances we rely on our channel partners to fulfill product trials and information requests, and provide customers and prospective customers with information about Effective Measure and its solutions. To do this, we may pass your information to them for that purpose only, and they are prohibited from using that information for any other purpose.

We sometimes hire vendor companies to provide limited services on our behalf, including packaging, mailing and delivering items, sending postal mail, providing technical support, and processing event registrations. In addition, we may use third party information or technology in our products and disclose customer information to such third parties solely for the purposes of fulfillment, support, or audit by such third parties. We may also license/transfer or sell-off our technology to third parties, and in connection with such transitions, we may disclose customer data to the transferee.

If you require further information on the channel partners, vendor companies or third parties to whom your information may have been passed to please contact

By using our web site and providing us with your personal data, you consent to this transfer of your personal data.

We may also disclose your personal information if required to do so by law or in the good faith belief that such action is necessary in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a our business and/or the business of our subsidiaries or to (1) conform to legal requirements or comply with legal process served on us or this web site; (2) protect and defend our rights, property and this web site; (3) enforce our agreements with you, or (4) act in urgent circumstances to protect personal safety or the public.

Children and Privacy
Our web site does not offer information intended to attract children. We do not knowingly solicit personal information from children under the age of 13.

Use of Cookies
A cookie is a small text file containing information that a web site transfers to your computer’s hard disk for record-keeping purposes. Cookies allow us to analyse our site traffic patterns and to provide a user-friendly registration and login process.

A cookie cannot give us access to your computer or to information beyond what you provide to us. Most web browsers automatically accept cookies. Consult your browser’s manual or online help if you want information on restricting or disabling the browser’s handling of cookies. If you disable cookies, you can still view the publicly available information on our web site.

Links to Other Web Sites
Our web site contains links to information on other web sites. We do not have any control over these other web sites, and therefore we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. This Privacy Policy does not govern those sites, and if you have questions about how a site uses your information, consult that site’s privacy statement.

Unsubscribing From Effective Measure Communications and Newsletters
To unsubscribe from Effective Measure Communications and Product and Service Announcements, please email

Accessing Your Personal Information
You are entitled to access the personal information that we hold. Email your request to our data privacy team at An administrative fee may be payable.

Your Consent
By using our web site, you consent to the collection and use of the information you provide to us as outlined in this Privacy Policy. We may change this Privacy Policy from time to time and without notice. If we change our Privacy Policy, we will publish those changes on this page.

For more information about this site or your visit, please email us at

This policy was last updated May 22, 2009.