Malaysian Website Rankings for October 2010

For the month ending October, 2010, Effective Measure reports the following rankings of websites visited by close to 17 million Internet users inside of Malaysia:

Communities and social networking is the top activity online in Malaysia. Facebook leads the way, with over 8 million Malaysians accessing Facebook on a monthly basis. However, local blogs and forums like Lowyat, Cari and Fooyoh blogs are among the top local destinations. Blogs and forums occupy Malaysian online browser attention for the greatest duration, with an average of 13:38 minutes per session. This is longer than the average session duration for any other category. The average person visits a community site 2 times per day. Member Communities are the most popular with 15 - 30 year olds.

News sites are the number one category for content sites attracting more than half of Malaysia’s audience per week. Malaysians visit Local news sites on average 4 times per week. Malaysians predominantly access news sites from home, however, there is large spike of consumption from the work environment during the lunch hour. English News content attracts an older audience with higher purchasing power than Local language News sites.

Effective Measure was selected to be the Official Internet Measurement currency for Malaysia by the Malaysian Digital Association (MDA) recently. The MDA is a representative body comprising of Digital Publishers, Advertising Agencies, Creative Agencies and Digital Service Providers.

Effective Measure is an Audience Measurement company head quartered in Melbourne Australia. For the past year they have been expanding their presence into South East Asia and Malaysia in particular. They have an industry leading methodology to measure the digital audience, which combines data from audience tracking software directly embedded in over 100 local Malaysian websites, while at the same time reporting on Internationals sites via their Open View Panel. This Hybrid approach provides the most accurate view of market rankings, while providing increased depth of demographic insight into each section.