Latest Effective Measure News
Global online audience measurement company Effective Measure has been appointed as its new measurement vendor as of 1 April 2011, the Digital Media & Marketing Association (DMMA) announced this afternoon, Monday 21 February. The DMMA will now be able to provide data to Telmar, the predominant strategic media planning software in South Africa.
Communities and social networking is the top activity online in Malaysia. Facebook leads the way, with over 8 million Malaysians accessing Facebook on a monthly basis. However, local blogs and forums like Lowyat, Cari and Fooyoh blogs are among the top local destinations.
EM Openview provides brands with real-time website demographics and insights into the online behaviour of millions of consumers across the region. Recent research from Effective Measure has shown that more than 80% of the region's 60-70 million Internet users browse the web daily and 32% of users across the region actively shop online.
The Malaysian Digital Association (MDA), which comprises online publishers, advertising agencies and digital service providers, yesterday announced the appointment of Melbourne-based Effective Measure to provide the measurement system.
The Malaysian Digital Association (MDA), a representative body comprising Online Publishers, Advertising Agencies, Creative Agencies and Digital Service Providers, today announced that after an extensive vendor review of global audience measurement providers, Effective Measure (www.effectivemeasure.com) has been selected as the Official Internet Audience Measurement currency for Malaysia.
A survey by online research company Effective Measure and Spot On Public Relations of 7,000 internet users found that highest percentage of internet shoppers in the MENA region was in GCC countries.
Roy Morgan Reasearch – the gold standard in market research in Australia and New Zealand – and Effective Measure – the industry standard in online audience measurement in South East Asia and the Middle East, have announced a strategic partnership which will see them launch a totally new Internet measurement methodology and system into the New Zealand market.
Media buyers and owners face the prospect of having four different hybrid web measurement services to choose from in the coming months following news of a deal between Roy Morgan Research and Effective Measure International.
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
After years of little or no reliable research in the region Effective Measure is delivering a solution into the fastest developing medium that gives planners and clients a real opportunity to fine tune their digital plans and drive transparency in the region
Mark Butterfield - Media Director, Middle East, North Africa, Turkey & Unica Unilever
By allowing for more accurate data on specific audience reach, we reduce wastage, are able to justify online channel selection far more rigorously, and, in the longer term, it will help the market grow by allowing the best performing sites to establish a premium on their own audience. Effective Measure definitely seems to do what it says on the tin and we look forward seeing it roll out here.
Nick License – Thailand MD Neo@Ogilvy
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
Effective Measure's entry into the marketplace shall help create an environment whereby monitoring, accountability and hence measurement of ROI shall become the norm and probably the first of its kind in the region across media
Chareeka Jolly, Marketing Communications MEA-DM & GCC, Kraft
We know audience measurement is very important. It's a key for digital media growth. Some of our advertiser clients are even asking for this, but so far the large global players have not come into the market, which makes it harder for us to justify a larger percentage of budgets. We would support Effective Measure.
Siwat Chawareewong. MD Mindshare Interaction
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
The effective Measure tool is different from the current tools on the market as they provide additional information on demographics that allow for our planners to more accurately target the specific audience that our advertisers are looking for. It would be great to have a single source standard in that would give our clients more comfort when spending money online.
Supaporn Jangcharoen – Associate Director – Zed Digital
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
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