September 2009
UAE top for female internet use in GCC
24 Sep 2009 - The National - 24/9/2009
More than 40 per cent of the UAE’s internet users are female, a percentage surpassed in the MENA region only by Morocco, which has 46.6 per cent of female users, and far above the regional average of 28 per cent, according to research conducted by Effective Measure, the online audience measurement company.
August 2009
Experts seek clear policy on online privacy
12 Aug 2009 - Emirates Business 24/7
Real Opinions has been holding meetings with Telecommunications Regulatory Authority (TRA) to confirm regulations regarding any breach of internet privacy.
July 2009
UAE mobile web surfers favour Apple iPhone
09 Jul 2009 - The National
Effective Measure produce software that lets website publishers produce independently verified figures on the number and demographics of visitors to their sites. Such data is in high demand by advertising agencies and media buyers, who need to compare the relative qualities of different sites before allocating online advertising spending.
Males dominate Middle East visitors to the worldwide web
02 Jul 2009 - Business 24-7
Scott Julian, CEO of Effective Measure, said this represents approximately nine million unique internet browsers and 32 million user sessions.
June 2009
When the cookie crumbles
05 Jun 2009 - Research Magazine
Earlier this week, web audience measurement firm Effective Measure claimed to be setting “a new benchmark in visitor privacy” with a system that would allow consumers to permanently opt out of having their online activity tracked.
New benchmark set for online privacy
01 Jun 2009 - ArabianBusiness.com
Effective Measure today announced plans to roll out a new industry leading visitor opt out mechanism that promises a new benchmark in visitor privacy.
May 2009
Websites ‘overestimating their popularity’
28 May 2009 - The National
The Effective Measure system, produced by the Dubai-based research group Real Opinions, helps website publishers record accurately how many visitors reach their sites and details the demographics of their audience.
Internet industry comes together for 'Effective Measure' trial results on 28th May
19 May 2009 - AME Info
Real Opinions, a Internet research agency based in Dubai and London, is inviting the Middle East Internet industry to gather at their forum on 28th of May to announce and discuss the eagerly anticipated trial results of the Effective Measure website audience measurement solution.
April 2009
Accuracy and transparency of Effective Measure will help grow the Internet advertising market
29 Apr 2009 - Media ME
Brendon Ogilvy is the COO of Real Opinions, and in charge of its latest initiative: Effective Measure, a measurement tool that offers unprecedented accuracy and understanding of website visitors.
February 2009
Dubai-based web-metrics player spreads the ‘net’
18 Feb 2009 - Emirates Business 24/7
The forum, attended by over 30 companies including Emirates airline, was hosted by Dubai's Real Opinions and leading Australian digital audience measurement company Effective Measure.
Forum on online audience measurement tool in the Middle East
10 Feb 2009 - Ame Info
Australian digital audience measurement company Effective Measure and market research company Real Opinions, hosted a forum with some of the region's leading online websites and Internet advertising exponents, including Emirates Airline, to commence the roll out of the Middle East's first online audience measurement tool.
October 2009
Middle Ease and North Africa region advertisers back Effective Measure
12 Oct 2009 - Business Intelligence Middle East
Leading advertisers Kraft, Unilever, GM and Emirates along with the powerful advertisers business group have thrown their support behind Effective Measure, the de facto currency for Internet Audience Measurement throughout the MENA region.
January 2009
Competing for Your Audience Measurement Business
29 Jan 2009 - Clickz
You can often gauge the worth and potential of a product by its number of competitors. Audience measurement services are no exception.
December 2008
Recasting The Webb
19 Dec 2008 - Digital Media Australia
Emerging from a non-compete period with digital service company BlueFreeway, serial digital entrepreneur Richard Webb has re-surfaced with four new projects which will be progressively launched from January 2009.
New measurement system will help online businesses bring in revenue
16 Dec 2008 - The National
A new system to measure the popularity of websites will help Middle Eastern online businesses bring in revenue, advertisers and industry watchers say.
Webb re-emerges on digital scene
12 Dec 2008 - Digital Media Australia
Emerging from a non-compete period with digital service company BlueFreeway, serial digital entrepreneur Richard Webb has re-surfaced with four new projects which will be progressively launched from January 2009.
Web ratings ‘guru’ joins Effective Measure
10 Dec 2008 - Research Magazine
Digital audience measurement firm Effective Measure has appointed Richard Webb to its board.
November 2008
Effective Measure delivers first audience measurement tool in Middle East
26 Nov 2008 - Ame Info
Leading Australian digital audience measurement company, Effective Measure has partnered with market research company Real Opinions to provide an innovative audience measurement tool for the Middle East.
Emirates Group welcomes the initiative to introduce the Effective Measure website visitor profiling tool in the Middle East. Any technology that provides more accurate estimates of visitor traffic and advances digital media in Emirates' home market should be embraced by media owners and agencies alike.
Steve Wheeler, SVP of Emirates Group Corporate Communications
After years of little or no reliable research in the region Effective Measure is delivering a solution into the fastest developing medium that gives planners and clients a real opportunity to fine tune their digital plans and drive transparency in the region
Mark Butterfield - Media Director, Middle East, North Africa, Turkey & Unica Unilever
By allowing for more accurate data on specific audience reach, we reduce wastage, are able to justify online channel selection far more rigorously, and, in the longer term, it will help the market grow by allowing the best performing sites to establish a premium on their own audience. Effective Measure definitely seems to do what it says on the tin and we look forward seeing it roll out here.
Nick License – Thailand MD Neo@Ogilvy
We are now able to understand the websites with which we want to advertise on in greater detail, both in terms of numbers and insights of users visiting those websites. The fact that these details are being provided by Effective Measure, certainly gives us more confidence in the digital landscape moving forward and the growing opportunities that it presents.
Fadi Ghosn, Marketing Director, General Motors
Effective Measure's entry into the marketplace shall help create an environment whereby monitoring, accountability and hence measurement of ROI shall become the norm and probably the first of its kind in the region across media
Chareeka Jolly, Marketing Communications MEA-DM & GCC, Kraft
We know audience measurement is very important. It's a key for digital media growth. Some of our advertiser clients are even asking for this, but so far the large global players have not come into the market, which makes it harder for us to justify a larger percentage of budgets. We would support Effective Measure.
Siwat Chawareewong. MD Mindshare Interaction
With the increased demand for digital advertising in the region, measurement tools have become a necessity to plan intelligent campaigns. We are happy to use Effective Measures to assist our clients plan smartly and to strengthen the transparency levels we have with all our advertisers.
Ahmad Bashour - Sales Director, Business & Technology, ITP
We see having an industry standard measurement system like Effective Measure as one of the key factors to ensure further growth of the online sector in the region.
Timothy Bataillie, EMEA Business Development Manager - Netlog
The effective Measure tool is different from the current tools on the market as they provide additional information on demographics that allow for our planners to more accurately target the specific audience that our advertisers are looking for. It would be great to have a single source standard in that would give our clients more comfort when spending money online.
Supaporn Jangcharoen – Associate Director – Zed Digital
We just got our first ad campaign from Starcom this week and the ads are running. It was a custom deal that was brewing for more than a year, but they finally went ahead now. I can only assume it is due to Effective Measure
Mashfique Chowdhury, Editor - DriveArabia.com
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