Reflections and Projections with Effective Measure

Press Releases

Reflections and Projections with Effective Measure

Johannesburg – 13 June 2016: It has been a significant year for Effective Measure. As the leading digital audience data provider across Africa and the Middle East, Effective Measure is dedicated to offering publishers gold standard audience measurement and commercial value. In … Read More

Bill payment merchants inspire confidence in online shoppers while automobile merchants leave them wary

Johannesburg, June 8 2016 – Effective Measure (EM) have released the much anticipated EM e-Commerce Industry Report 2016, sponsored by Visa. The report focuses on those who shop online as well as those who don’t and the motivating reasons behind … Read More

Effective Measure launches data solution “emPower” in Africa!

Johannesburg – 31 May 2016 – Effective Measure, leading digital audience data provider in the Middle East and Africa, announces the expansion of its emPower product, which is now available in Africa! emPower allows advertisers, agencies, and trading desks to … Read More

Effective Measure Extends Audience Measurement into Africa

Johannesburg, May, 2016 – Effective Measure (EM) are pleased to announce the launch of their reseller partnerships in Ghana, Kenya, and Nigeria, engineering the idea that brands that spend marketing dollars can have confidence in the information that is being provided … Read More

Touchdown for Goal.com!

The last three years have seen momentous growth for Africa’s biggest online Publisher Goal.com. Digital expansion in Africa’s key markets continues to be driven by the explosive consumer growth in volume and duration of time spent online. There are currently 5 … Read More

Effective Measure Launches Partnerships Through the African Region

Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market. Kenya, Nigera and Ghana are developing into primary African nations to watch for digital … Read More

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