Effective Measure Extends Audience Measurement into Africa

Press Releases

Effective Measure Extends Audience Measurement into Africa

Johannesburg, May, 2016 – Effective Measure (EM) are pleased to announce the launch of their reseller partnerships in Ghana, Kenya, and Nigeria, engineering the idea that brands that spend marketing dollars can have confidence in the information that is being provided … Read More

Touchdown for Goal.com!

The last three years have seen momentous growth for Africa’s biggest online Publisher Goal.com. Digital expansion in Africa’s key markets continues to be driven by the explosive consumer growth in volume and duration of time spent online. There are currently 5 … Read More

Effective Measure Launches Partnerships Through the African Region

Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market. Kenya, Nigera and Ghana are developing into primary African nations to watch for digital … Read More

Samsung remains number one for mobile phone devices in South Africa with 41 percent

Johannesburg, South Africa, March 29, 2016 – Effective Measure (EM), a leading provider of digital audience, brand, and advertising effectiveness measurement and targeting solutions, in conjunction with the IAB South Africa has released the latest report on South Africa’s mobile and … Read More

Effective Measure and IAB SA Digital Industry Survey Goes Live

Johannesburg, March 15, 2016 – After almost 6 months of planning, Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey. The survey is widely used by publishers, agencies, and brands, and … Read More

Effective Measure launches deeper audience profiling offering

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Effective Measure (EM) and the IAB SA have launched EM Xtra, a range of services outside the … Read More

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