Samsung remains number one for mobile phone devices in South Africa with 41 percent

Press Releases

Samsung remains number one for mobile phone devices in South Africa with 41 percent

Johannesburg, South Africa, March 29, 2016 – Effective Measure (EM), a leading provider of digital audience, brand, and advertising effectiveness measurement and targeting solutions, in conjunction with the IAB South Africa has released the latest report on South Africa’s mobile and … Read More

Effective Measure and IAB SA Digital Industry Survey Goes Live

Johannesburg, March 15, 2016 – After almost 6 months of planning, Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey. The survey is widely used by publishers, agencies, and brands, and … Read More

Effective Measure launches deeper audience profiling offering

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Effective Measure (EM) and the IAB SA have launched EM Xtra, a range of services outside the … Read More

Effective Measure increases focus on Middle East and Africa following acquisition.

Dubai, UAE – 3 March, 2016 – Effective Measure International is pleased to announce that it was recently acquired by Insiight Pty Ltd (Insiight). Following a detailed review that involved assessments of a number of prospective investors, partners or acquirers, … Read More

Effective Measure partners with Google to launch brand new data solution “emPower”

Dubai, UAE – 28 February, 2016: Effective Measure is pleased to announce that emPower audience data segments is now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership will allow … Read More

Effective Measure appoints Rivky Grauman as Publisher Relationship Executive for South Africa

Johannesburg, South Africa – 9 November, 2015: – Effective Measure (EM), the digital audience measurement and data intelligence solutions provider, announced today that Rivky Grauman has joined the company as Publisher Relationship Executive for the South Africa region. This additional … Read More

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