Saudi’s prefer frozen food brands Americana and Sunbula because of quality and flavour

Press Releases

Saudi’s prefer frozen food brands Americana and Sunbula because of quality and flavour

Brand preferences a result of advertising recognition Dubai, UAE, July 16, 2015 – Effective Measure (EM), the digital audience profiling and data intelligence solutions provider, has released insights on Saudi Arabian’s frozen food preferences, which indicate that Americana (53 percent) … Read More

Effective Measure appoints Maria Java as SEA Lead

Singapore, 2 July, 2015– Effective Measure (EM), the digital audience measurement and data intelligence solutions provider, announced today that Maria Rodriguez Java has rejoined the company, taking over the helm for their South East Asian (SEA) market, as Regional Business … Read More

Ready for Ramadan?

New Effective Measure research shows that during Ramadan Saudi Arabians do the majority of Internet consumption between 11pm and 5am. Dubai, United Arab Emirates, 23 June, 2015–Effective Measure (EM), the digital audience profiling and data intelligence solutions provider, has released … Read More

Effective Measure appoints new South African Country Manager and bolsters foothold in growing market

South Africa, 23 March 2015 – Effective Measure (EM), the digital audience measurement and data intelligence solutions provider, has appointed Nicolle Harding as the new Country Manager for South Africa and direct relationship manager for the IAB SA. In this … Read More

Effective Measure appoints new CEO and revamps executive team

Graham Plant to drive next phase of data centric excellence Melbourne, Australia 2 October 2014 – Effective Measure, the digital audience measurement and data intelligence solutions provider, has appointed Graham Plant as the new CEO following an extensive executive search. … Read More

NZ mag publishers empowered by new digital engagement tools from Effective Measure

Auckland, New Zealand 2 September, 2014– A new agreement forged between New Zealand’s Magazine Publishers Association (MPA) and Effective Measure will give MPA members access to enhanced digital audience data and measurement solutions. Effective Measure (EM), which launched into the … Read More