Effective Measure appoints new CEO and revamps executive team

Press Releases

Effective Measure appoints new CEO and revamps executive team

Graham Plant to drive next phase of data centric excellence Melbourne, Australia 2 October 2014 – Effective Measure, the digital audience measurement and data intelligence solutions provider, has appointed Graham Plant as the new CEO following an extensive executive search. … Read More

NZ mag publishers empowered by new digital engagement tools from Effective Measure

Auckland, New Zealand 2 September, 2014- A new agreement forged between New Zealand’s Magazine Publishers Association (MPA) and Effective Measure will give MPA members access to enhanced digital audience data and measurement solutions. Effective Measure (EM), which launched into the … Read More

Samsung beats Blackberry in South African smartphone battle

New Research from Effective Measure crowns Samsung as new smartphone market leader as data consumption is driven by social apps Johannesburg, South Africa, 14 August, 2014- Effective Measure (EM), a leading provider of media planning and audience profiling solutions, in … Read More

ANZA teams with Effective Measure for digital industry insights and research

New Zealand’s digital advertising sector gets new tools to charter growth Auckland, New Zealand 22 July, 2014 – The Association of New Zealand Advertisers (ANZA) has partnered with international digital measurement specialist, Effective Measure, to offer ANZA members new data … Read More

Effective Measure rolls out comprehensive Indian media sector data and analytics Dashboard

Profiling 121M devices representing 73% of the Indian internet population Delhi, India, 9 July, 2014: –Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the Indian media market launching a comprehensive digital … Read More

Effective Measure secures position as South Africa’s digital measurement standard

IAB South Africa (formerly known as the DMMA) awards Effective Measure with online audience measurement tender South Africa 7 July, 2014 – The Interactive Advertising Bureau (IAB) of South Africa formerly known as the DMMA, has selected Effective Measure as … Read More