16 graphs that shed new light on the South African smartphone space

Media Coverage


16 graphs that shed new light on the South African smartphone space

As we’ve pointed out time and time again, South Africa is a mobile country. If you’re a regular reader then stats like the fact that the country has more SIM cards than people, with a mobile penetration of around 128%, … Read More


Samsung Displaces Blackberry As South African’s Preferred Smartphone

VENTURES AFRICA – It’s official. South African’s smartphone of choice is now Samsung. This is according to Effective Measure’s (EM) latest survey of desktop internet users during May-June this year. EM is a provider of media planning and audience profiling … Read More


Most popular smartphones in South Africa

The latest Effective Measure and IAB South Africa “South African Mobile Report” shows that Samsung is the most popular smartphone brand in the country. “The survey results provide key insights into South Africans who access the Internet via their smartphones … Read More


ANZA teams with Effective Measure

ANZA teams with Effective Measure for digital industry insights and research New Zealand’s digital advertising sector gets new tools to charter growth Auckland, New Zealand 22 July, 2014 – The Association of New Zealand Advertisers (ANZA) has partnered with international … Read More


SA websites score with 2014 SA elections

Effective Measure released its May 2014 South African website traffic statistics, which showed that many local sites recorded their best traffic ever last month. Many websites had special coverage of the 2014 national elections, and millions of South Africans trusted … Read More


IAB South Africa awards Effective Measure with online audience measurement tender

SOUTH AFRICA – The Interactive Advertising Bureau (IAB) of South Africa formerly known as the DMMA, has selected Effective Measure as the country’s online audience measurement supplier, following a rigorous competitive tender. Effective Measure (EM) provides media planning and audience … Read More