Changes in SA women’s online browsing & purchases

Media Coverage

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Changes in SA women’s online browsing & purchases

The IAB SA, in collaboration with Effective Measure, has released the findings of its Women Online 2015 flash poll, just in time for Women’s Month. The poll seeks to gain further insight into the lifestyles of South African women, looking … Read More

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SA women are digital and savvy

The IAB SA, in collaboration with Effective Measure, has released the findings of its Women Online 2015 flash poll, just in time for Women’s Month. The poll seeks to gain further insight into the lifestyles of South African women, looking … Read More

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Boom! Mobile shopping up 100%

Mobile shopping is booming with the South African e-commerce 2015 report showing a 100 percent increase in consumers using their mobile devices to purchase products since 2013. The study compiled by Effective Measure showed that South Africans are making regular … Read More

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Effective Measure appoints Maria Rodriguez Java as Southeast Asia head

Audience measurement firm Effective Measure has appointed Maria Rodriguez Java as regional business director for Southeast Asia. The announcement: Singapore, 2 July, 2015– Effective Measure (EM), the digital audience measurement and data intelligence solutions provider, announced today that Maria Rodriguez … Read More

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Effective Measure welcomes back Maria Rodriguez Java as SEA lead

DIGITAL audience measurement and data intelligence solutions provider Effective Measure has announced that Maria Rodriguez Java (pic) has rejoined the company, taking over the helm of its South-East Asian market as regional business director. Returning to Effective Measure, Rodriguez Java … Read More

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Effective Measure appoints Maria Java as SEA lead

SINGAPORE – Effective Measure (EM), the digital audience measurement and data intelligence solutions provider, announced today that Maria Rodriguez Java has rejoined the company, taking over the helm for their South East Asian (SEA) market, as Regional Business Director. Returning … Read More

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