We help advertisers reach target markets

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Find target markets that match your advertising needs.

Get to know your potential customers intimately, understand their purchase and non-purchase intentions, sales drivers, advertising preferences and more.

Gain access to high value, local and contextually relevant audiences.

Over 7 years we have built lasting, deep relationships with some of the worlds largest and most trusted online brands, including hundreds of leading local publishers who can add that elusive local context to your brand.

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Integrate these audiences into your existing business processes.

Size these audiences via our responsive dashboards or integrate the audience sizing tools into you own internal tools via API’s.

You can then use a direct exchange connection, or DSP/DMP to target specific groups.

tailored to suit your business

Effective Measure works with over 1500 clients and partners ranging from small startups all the way through multi billion dollar global leaders.

Havas supports publishers to opt-in to Effective Measure's data contribution model. It's a win-win for both Publisher and Client. Publishers will receive extra revenue, and Clients will benefit from more targeted programmatic campaigns.

The OmnicomMedia Group has a significant pipeline of audience buying opportunities that we can action immediately with a third party data source meaning that the sooner publishers agree to Opting in to Effective Measure's emPower Attribution Program, the sooner we can work with EM to generate revenues back to the publishers

We spent the last couple of months successfully testing EM data. It’s quite apparent that having access to this data not only improves the targeting/ROI but most importantly enables us to spend a lot more on LOCAL inventory.

We support any initiative to build a market-wide approach which will be implemented with local publishers. Utilising 3rd party publisher data will be a best practice in the near future and will drive further growth of the programmatic ecosystem as well as Opening up a new revenue stream for publishers.

get started today!

Getting started with Effective Measure is hassle free start your free trial today!

Start your trial today

Setup an account

Accounts range from basic free accounts all the way up to enterprise accounts with data integrations and 24/7 support.

Tag your assets

Whether its a website, ad creative, mobile app or video player, we have a way of collecting data.

Access your data

Via dashboards, data integrations, API's or one of our many partners, your effective measure data can be put to work.

Engage with your audience

Observe their behaviour, get their opinions and reach them with relevant and engaging messages.

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