About Us


About Us

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers.

The EM solutions offer brands, media and agencies invested in Oceania, Southeast Asia, Europe, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population.

Executive Team

Scott Julian – Chief Executive Officer

John Griffin – Chief Technology Officer

Goran Fak – Global Product Manager

Brendt Henricus – Head of Finance

Matthew Robarts – Regional MD – MEA

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Effective Measure has been accredited by ABC.
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