Connect with over a billion emerging market consumers

 

For Advertisers For Publishers

Understand and engage emerging market audiences.

We work with leading local content companies to connect brands with 1 billion emerging market consumers.

Audience Measurement

Customise content, optimise channels, define and respond to advertising briefs generating more ad sales.

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Consumer Insights

Get answers to your core business questions like customer satisfaction and target markets.

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Audience Data

Identify, target and engage with potential customers on a one to one basis through advertising exchanges.

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Get started with Effective Measure today

Whether you are an advertiser or a publisher, getting started couldn't be easier.

Setup an account

Accounts range from basic free accounts all the way up to enterprise accounts with data integrations and 24/7 support.

Tag your assets

Whether its a website, ad creative, mobile app or video player, we have a way of collecting data.

Access your data

Via dashboards, data integrations, API's or one of our many partners, your effective measure data can be put to work.

Engage with your audience

Observe their behaviour, get their opinions and reach them with relevant and engaging messages.

A unique audience of over 1 billion visitors per month.

Effective Measure gives you access to a vast audience of potential buyers across brand safe, trusted sites in some of the worlds most exciting emerging markets.

In partnership with leading global and local publishers.

Over 7 years we have built lasting, deep relationships with some of the worlds largest and most trusted online brands, including hundreds of leading local publishers who can add that elusive local context to your brand.

Delivered in ways that integrate with and support your business process.

The way audience data is consumed has changed dramatically over the last decade and we have adapted to ensure you get the data the way you need it.

Whether it be a dashboard, data feed/api or at a profile level via exchanges, we have a solution for you.

tailored to suit your business

Effective Measure works with over 1500 clients and partners ranging from small startups all the way through multi billion dollar global leaders.

Havas supports publishers to opt-in to Effective Measure's data contribution model. It's a win-win for both Publisher and Client. Publishers will receive extra revenue, and Clients will benefit from more targeted programmatic campaigns.

The OmnicomMedia Group has a significant pipeline of audience buying opportunities that we can action immediately with a third party data source meaning that the sooner publishers agree to Opting in to Effective Measure's emPower Attribution Program, the sooner we can work with EM to generate revenues back to the publishers

We spent the last couple of months successfully testing EM data. It’s quite apparent that having access to this data not only improves the targeting/ROI but most importantly enables us to spend a lot more on LOCAL inventory.

We support any initiative to build a market-wide approach which will be implemented with local publishers. Utilising 3rd party publisher data will be a best practice in the near future and will drive further growth of the programmatic ecosystem as well as Opening up a new revenue stream for publishers.

get started today!

Getting started with Effective Measure is hassle free start your free trial today!

Start your 30 Days Trial Today

Setup an account

Accounts range from basic free accounts all the way up to enterprise accounts with data integrations and 24/7 support.

Tag your assets

Whether its a website, ad creative, mobile app or video player, we have a way of collecting data.

Access your data

Via dashboards, data integrations, API's or one of our many partners, your effective measure data can be put to work.

Engage with your audience

Observe their behaviour, get their opinions and reach them with relevant and engaging messages.

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