Effective Measure provides cutting edge digital Audience Measurement, website rankings, internet demographics and market intelligence for website publishers, media agencies and digital marketers.

  • Our patent pending Digital Helix methodology provides a more accurate, more representative view of the digital marketplace.
  • All information is collected in real-time and made available through a user-friendly online interface.
  • Information collected includes visitor origination, IFABC and IAB metrics, constantly evolving user demographics and deep cross-website visitation.
  • Effective Measure addresses key industry concerns surrounding unique browser calculation, cookie deletion and the cost effectiveness of delivering this solution to countries and industry verticals.

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Effective Measure can help you

Our data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers.

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