Better data.
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etter results.

Effective Measure is a free and powerful way to use audience data to get better results for your sales and advertising.

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Monetise your data.

Generate passive income from your website through our data co-operative program. Join hundreds of local publishers and start earning money from your visitors.

Looking for something specific?

Try out our real-time segment search tool.

Correctly target your programmatic advertising.

Deliver your ads to the right people with our programmatic audience segments. Drive campaigns with the best audience data for the Middle East and Africa.

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Gain insight into the world's emerging markets.

Tap into these emerging markets using our data reports, infographics and blogs. Learn more about the Middle East and Africa by demographics, industries and countries.